Thought of redesigning and/ rebranding

I have been thinking about changing my focus to a lifestyle blog since last year for “Go! Jiakhong”. Rather than focusing my blog on travel, food and transportation, I wanted to share a mixture of contents which I think will be more interesting and can spice up my blog a little.

And what intrigued me to make this move, is related to what is happening this year, not the worldwide pandemic COVID-19, but my health. I am not a person who is good at changes, hence I am always cautious in the next step I take, any change is a tough decision for me.  However, because of what had happened actually trigger me to step up on what I would like to do or share.

What is a lifestyle blog?

“A lifestyle blog is best defined as a digital content representation of its author’s everyday life and interests. A lifestyle blogger creates content inspired and curated by their personal interests and daily activities.”Source: marketing agency Mediakix.

To simply put it this way, a lifestyle blog is a website that is about you. The site will be unique and will be based on your own interests and activities. You can write about anything, health, fitness, work, technology, home decor, etc.

Why the change from travel to lifestyle blogging?

I wanted to come up with different concepts, and also creating new content for my audiences. Like what I have mentioned earlier, my current health issue makes me want to share more about myself and to create awareness of my condition.

Keeping Go!Jiakhong name

I actually thought of getting a new blog but after much thought into it, I would like to keep my name as it is. Travelling is still my main focus but now Go! Jiakhong has another objective which is bringing you not only about travelling, but everything which I feel that is worth sharing with you.

“Go!” is my main focus. It is to keep me going on no matter what difficulties I might face and Jiakhong would be the same, travel and eat. I will continue to write in bilingual for my blog, even though it is going to be a difficult task for me as I am still working on a full-time job.

What I hope to give to my audience?

I hope that this mixture of content can enable me to have more engagement with my audience, I am not sure if I can do a good job as I am always afraid that I am cannot express myself well because of my English skill. Nonetheless, I will follow my heart and intuition like what Steve Jobs has said:

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. The rest is secondary.”

What kind of post would you be seeing?

You will be seeing almost everything, anything that I wish to share with you. More likely to be about health and to create more awareness for people who are having pain. No matter in your mind, body or soul. Would like to use my past experience as a nurse to share some of my health thoughts. I will still be writing on my travel experience and guide as that’s what I enjoy the most, doing research and planning itineraries.

Here are the other contents that I am interested to share you all of you in the future:

• Personal
• Health
• Beauty & Skincare
• Self-Development
• Wellbeing
• Exercise
• Blogging
• Small Business
• Entertainment At Home
• Etc.

What are your thoughts?

So are you looking for a change for your blog too?  What do you think about lifestyle blog? Let me know in the comment section below, feel free to ask me any questions~!